Get the latest gossip
NewJeans Channels the ’90s in First Calvin Klein Campaign as Brand Ambassadors: ‘It Was a Natural Fit’
K-pop sensation New Jeans is Calvin Klein's newest brand ambassadors. They announced the news with a '90s-inspired campaign on Tuesday morning.
K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors for Calvin Klein, and CK announced the news the best way they know how: a buzzy ad campaign. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.” Since their July 2022 debut, NewJeans has charted on the Billboard Global 200 for 37 consecutive weeks (the longest of any K-pop female act), achieved more than 4.3 billion streams and secured brand partnerships with Coca-Cola, Apple, Levi’s and, now, Calvin Klein.
Or read this on Variety
