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New York Liberty Star Jonquel Jones Gets State Farm Treatment, Reflecting Growing Recognition of Female Athletes
New York Liberty forward Jonquel Jones is the latest top athlete to be featured in a State Farm ad, reflecting higher awareness of women's sports.
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for the highest achievers in sports. Jones appears in the cheeky spot that revolves around auto insurance, a damaged sports car, New York Liberty legend and ESPN commentator Rebecca Lobo and the team’s free-spirited mascot, Ellie the Elephant. And of course, Jake from State Farm, the amiable insurance rep in a red polo shirt and tan khakis played by actor Kevin Miles, makes an appearance in the spot dubbed “Big El.”
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