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New Wildside Boss Sonia Rovai Details The ‘My Brilliant Friend’ Outfit’s Drive To Find The Next Generation Of Italian Auteurs
Wildside CEO Sonia Rovai has talked 'The Decameron' and young talent at the AVPSummit, after moving to the Fremantle indie from Sky in February.
Detailing the Fremantle-backed producer’s strategy for the first time since taking over, Sonia Rovai said she will not depart from the genres that the Italian outfit specializes in but will instead attempt to shift the dial by unearthing young scribes and directors. Former Sky Italia exec Rovai took over earlier this year, replacing Mario Gianani, who formed a new co-production deal with Fremantle alongside ex-The Apartment boss Lorenzo Mieli. With a rich heritage of adapting novels such as some of Elena Ferrante’s best works, Rovai said Wildside is trying to “differentiate ourselves” in the book market, leaning on the expertise of Fremantle literary guru Raffella De Angelis.
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