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New TelevisaUnivision CEO Calls Engaging With Viewers “In Their Own Language” A Game Changer As Hispanic Voters Key To Presidential Election
CEO Daniel Alegre, the new CEO TelevisaUnivision, said the political influence of the U.S. Hispanic audience has never been more evident than in the current Presidential election cycle,
CEO Daniel Alegre, at the helm of TelevisaUnivision for three weeks, said the political influence of U.S. Hispanic voters has never been more evident than in the current Presidential cycle, “where our audience will play a decisive role in the outcome of this election in the United States.” It was his first quarterly earnings call for the giant Spanish-language producer, broadcaster and parent of Vix streaming platform created from the merger of Univision and Mexico’s Television. He kicked off the Wall Street convo after financials reported this morning, saying there’s no one better than Alegre, formerly of Activision Blizzard, Google and Bertelsman “to drive this next phase of our journey.” Our recent Town Halls with both presidential candidates demonstrate how pivotal our networks can be in driving engagement, both on and off the platform,” he said, noting that the two events – with VP Kamala Harris Oct. 10 and former President Donald Trump last week — generated 100 million digital impressions.
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