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New Sundance Director Says Industry Has “Always Grappled With Commerciality” At Festival; “I’m Just Relieved So Many Films Are Already Finding Homes” – Deadline Q&A
The Sundance Film Festival wrapped on Sunday with some big sales in a challenging indie film landscape with distributors in need of content. New at the 40th edition, the second post-Covid and led f…
Hernandez, the longtime New York Film Festival director and IndieWire co-founder, who also heads year-round public programming for the Sundance Institute, talked with Deadline about his inaugural run in snowy Utah. We wanted to make sure we pushed that message out to the industry — to arrive early, get there on Wednesday night, have dinner with friends, and be ready to go Thursday morning. The center part of the festival is devoted to our artists and our alumni, and the final weekend is about the award winners, elevating those films, so it made more sense to really embrace the intimacy of the experience by using and focusing on the venues that could really support that vibe.
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