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New Senate Bill Could Protect Artists from AI Deepfakes
The NO FAKES Act, first introduced as a draft bill last October, aims to provide federal protection over one's voice and likeness for the first time.
A bipartisan group of U.S. senators introduced the highly anticipated NO FAKES Act on Wednesday (July 31), which aims to protect artists and others from AI deepfakes and other nonconsensual replicas of their voices, images and likenesses. In a speech during Grammy week earlier this year, National Music Publishers Association (NMPA) president/CEO David Israelite explained that “[a federal right of publicity] does not have a good chance… Within the copyright community we don’t agree. Earlier this year, proponents for strengthened publicity rights laws celebrated a win on the state level in their fight to regulate AI deepfakes with the passage of the ELVIS Act in Tennessee.
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