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New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu
A new promotion for Wicked turns back the clock to 2021 to show co-stars Ariana Grande and Cynthia Erivo reacting to being cast in the lead roles by Jon M. Chu.
Grande had gone public on Twitter back in 2011 with her desire to one day take on the “dream role” of Glinda, and her posting of that fateful tweet is recreated in the film, setting up her Zoom reaction. Thanks to the format, audiences “will feel the magic of Oz” thanks to the combination of “on-screen visuals with synchronized motion seats and environmental effects like bubbles, wind and lightning,” a press release said. Clayton Ruebensaal, Chief Creative Officer, Xfinity, said the aim was “to tell a story that showcased how the power of connection, plus a bit of technology and magic, brought these two actors together and into the roles of Glinda and Elphaba.
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