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Nettwerk Music Group Co-Founder Terry McBride Says ‘There’s a Whole Music Scene Happening Outside Pop-Hit Culture’
Nettwerk Music Group co-founder Terry McBride reflects on the label's storied history at 40 years, including the signing of Sarah McLachlan.
This combination of data analysis and music-fan instinct not only helped McBride identify unusual talent with commercial potential, from Skinny Puppy to McLachlan to SYML, but correctly predict where the entire business was heading. In 2008, he co-wrote “Meet the Millennials: Fans, Brands and the Cultural Community,” a paper for the British University of Westminster, that anticipated the decline of digital downloads, the rise of streaming and the resulting revolutionary changes in the music business. Today, McBride uses these skills, along with his team — including president/COO Simon Mortimer-Lamb, label president Ric Arboit and Jowett, who oversees international, A&R and publishing — to identify what he calls “communities.”
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