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Netflix’s UK Audience Reach Overtook BBC1 For The First Time Last Year
Netflix was the biggest TV service in the UK for three months last year, overtaking domestic network BBC1 for the first time.
Viewing figures from BARB, the UK’s official ratings body, showed that Netflix’s audience reach overtook BBC1 in September, October, and November 2024 (chart below). As with all ratings, information can be cut in several ways and UK broadcasters will cite other data points — such as audience share and viewing hours — showing they are ahead of Netflix. The audience reach data analyzed by Deadline says as much about the decline of these linear broadcasting services as it does about the growth of Netflix, which has been steady rather than spectacular over the past two years in Britain.
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