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Netflix’s Ted Sarandos Says He Loves Movies. Do You Believe Him?


The Netflix co-CEO has called the movie-theater experience "outmoded." That's an inaccurate assessment. But might it actually be his wish?

In an interview with Time magazine editor-in-chief Sam Jacobs at the Time100 Summit on April 23, Sarandos said, “Folks grew up thinking, ‘I want to make movies on a gigantic screen and have strangers watch them play in the theater for two months, and people cry and [there are] sold-out shows.’ It just doesn’t happen very much anymore.” This is demagogic thinking, and what it reveals is that Sarandos’s whole theory about the movie-theater experience being done, over, finished, outmoded, a relic that only Manhattan eggheads are clinging to is not so much a description of what’s happening as it is a desire. Sarandos is a very smart and compelling figure, and part of how he’s worked the public-relations angle on his metaphysical cultural strategy of going to war against movie theaters is to play up, with a kind of mischievous sincerity, his own love of cinema.

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Ted Sarandos

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