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Netflix’s Paid Password Sharing Will Drive Growth For Years To Come, Promises Co-CEO Greg Peters
Netflix’ crackdown on password sharing, or as the streamer calls it a focus on “paid sharing,” will drive growth for years to come, said the streamer’s co-CEO, addressing a Wall Street concer…
That engine, he stressed, “works on top of very healthy organic growth” driven by content including TV series and movies, games, and now live events following a long-term deal with WWE announced earlier today. In its letter to shareholders this afternoon, the company said, “We believe we’ve successfully addressed account sharing, ensuring that when people enjoy Netflix they pay for the service too. Paid sharing and to a lesser extend a new advertising tier are helping the company re-cement its lead over streaming rivals in a landscape that got very messy post-Covid and is still challenging even for the pioneer.
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