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Netflix’s Monika Shergill Says Supply “Not Meeting” Demand In India, Calls Oscar Contender ‘Laapaata Ladies’ “A Really Charming Gem” — APOS
Netflix India exec Monika Shergill says Netflix has hit its "stride" in India, but warned that "supply is not meeting the demand" in country.
Besides Netflix, big-ticket originals such as Prime Video’s Citadel: Honey Bunny and Applause Entertainment’s Gandhi have been keeping crews busy over the pay year. Shergill noted that Netflix programs about three years out, which forced her team to constantly question if they were being innovative enough in everything from sketch comedy The Great Indian Kapil Show to the highest-cost dramas. Just a month ago Maharaja, a Tamil film which was successful but not a breakout, suddenly experienced what we call ‘The Netflix Effect.’ It came on our service and it became an absolute winner, traveling across markets and bringing in new sets of audiences.”
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