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Netflix’s Live-TV Strategy Remains a Work in Progress


Mike Tyson wasn’t the only person who had a bad night.

Obviously, Netflix isn’t free (especially after its crackdown on password sharing), but it was clear what this guy was saying: Unlike so many big bouts in recent years, boxing fans who wanted to watch Paul and Tyson dance around aimlessly for a half-hour didn’t need to shell out upwards of $100 to a pay-per-view distributor. Unfortunately, Netflix’s image also took a major hit because of how crappy the viewing experience was for so many customers.The streamer has already lost its luster, especially among younger viewers, over its crackdown on password sharing (a practice it once encouraged); its habit of rarely letting shows, even successful ones, run for more than a few dozen episodes; and for introducing commercials into what was once a proudly ad-free environment. Yet Netflix spent tens of millions for something that didn’t carry any traditional advertising and which will likely generate very little long-term viewing: People won’t be tuning in to this fight in big numbers for months and years to come the way they do with, say, old episodes of Outer Banks.

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