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Netflix’s First Live Geeked Week Event Set the Stage for Bigger In-Person Business: It Was a Test to ‘See How Big We Could Go’
Netflix used its fourth annual Geeked Week, a previously virtual five-day event, as its latest evolution in the live experiences business
With more than 1,000 screaming attendees at Atlanta’s Dairies event space for the in-person experience on Sept. 19, 40 titles with announcements and first looks that garnered nearly 640 million impressions on Geeked Week content across platforms, 19 celebs making in-person appearances, including on-stage host Joe Manganiello and “Twilight of the Gods” filmmaker Zack Snyder, and multiple fans who left with freshly inked tattoos featuring the company’s IP, Netflix’s vice president of U.S. and Canada series marketing Shelly Gillyard would call it a win. In 2023, the format remained the same, but Netflix began to organize its slew of genre announcements into days devoted to series, films, animation and games. While not nearly as big as Netflix’s first in-person component for Tudum, which debuted with 11,000 attendees last year in Brazil, it’s another important piece in the streamer’s to get fans’ time and devotion year-round with live experiences, from its “Stranger Things: The First Shadow” stage play (coming to Broadway in 2025) to its “Bridgerton” balls to its upcoming Netflix House permanent entertainment venue.
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