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Netflix’s Bela Bajaria On Whether More Theatrical Is In Streamer’s Future: “It’s Just Not Our Business”


With Apple and Amazon Studios embracing theatrical distribution to enhance their content on streaming, is Netflix far behind? Despite the streamer dipping its toes in the water with a $15M-grossing…

It’s been Netflix’s practice since autumn 2018 when the multi-Oscar winner Roma came out, to provide certain titles a limited theatrical release in advance of their streaming date. This year, Netflix’s Bradley Cooper directed and headlined Maestro debuted in theaters on Nov. 22 before hitting the service on Dec. 20. Netflix Chairman and film boss Scott Stuber, who is departing the streamer in March, is a big believer in theatrical given his track record at Universal.

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