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Netflix’s Asia Pacific Film Slate Drives 20% Viewership Surge in Booming Market
Netflix reports 20% viewing growth in APAC region as local films dominate global charts, with 100+ titles reaching Top 10 rankings.
“The average Netflix member watches seven movies every month,” noted Minyoung Kim, VP of Content for APAC (excluding India), highlighting film’s crucial role in the platform’s engagement strategy. Recent successes span diverse genres and markets, including Japan’s “City Hunter,” Korean action-comedy “Officer Black Belt,” period drama “Uprising,” Yeon Sang-ho’s thriller “ Revelations,” Indian courtroom drama “Maharaj,” musical biopic “ Amar Singh Chamkila,” and Indonesian action film “The Shadow Strays,” which premiered at the Toronto International Film Festival. The release of “City Hunter” in Japan boosted sales of the original manga by a staggering 900%, while “Amar Singh Chamkila” introduced the late musician’s work to younger audiences, generating millions of views across social media platforms.
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