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Netflix’s Ad Tier Now Has More Than 23 Million Monthly Active Users, Advertising Chief Says
Netflix recently eclipsed 23 million global monthly active users, according to president of advertising Amy Reinhard.
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said. In an October letter to shareholders, Netflix said ad-tier subscriptions accounted for approximately 30% of all new signups in the 12 counties where it has launched the platform. Asked by moderator Cynthia Littleton, co-editor in chief of Variety, about Netflix’s ad-tech deal with Microsoft, Reinhard said that partnership has been going well.
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