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Netflix’s ‘Emily In Paris’ To Feature Google Lens Shopping Feature In Novel Sponsorship Deal

Google has come aboard Netflix's "Emily in Paris" as title sponsor as the hit series debuts Season 4 in two batches.

The Big Tech team-up will let fans (on all Netflix plans) leverage the Google Lens technology to scan Emily’s looks throughout Season 4 and find similar items to match her style. Simply snap a photo with your phone, and unlock a world of style and inspiration,” said Stephanie Horton, Google’s Senior Director of Global Consumer Marketing & Commerce. By organically tapping into the fandom of the show, and leveraging engaging formats, it offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them,” said Magno Herran, VP of Marketing Partnerships

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