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Netflix’s 2025 Preview: Even With ‘Stranger Things,’ Ben Affleck, John Mulaney and More Than 190 Titles, the World’s Biggest Streamer Still Sees Itself as an Underdog
Netflix chief creative officer Bela Bajaria called on Ben Affleck, John Mulaney, the Duffer Brothers and more to help tout the streamer's 2025 slate.
To reinforce that idea, she unveiled a “hero video” about an office worker who fires up Netflix while bored in a meeting and finds herself plunged inside several of the streamers biggest original hits, including “Stranger Things,” “Love Is Blind,” “Black Mirror” and “Emily in Paris” — all of which are returning for 2025. Matt and Ross Duffer similarly took the opportunity during their preview of the fifth and final season of “Stranger Things” to talk up their next two Netflix shows from their production company, Upside Down Pictures: “The Boroughs” (about seniors combatting the supernatural in a retirement community) and “Something Very Bad Is Going to Happen” (about a horror filled week leading up to a wedding). And while titles built on established properties like “Wednesday” and “The Witcher” remain the exception rather than the rule, Netflix’s growing embrace of big-time IP — from the WWE to “Cobra Kai,” the Adam Sandler sequel “Happy Gilmore 2” to Guillermo del Toro’s “Frankenstein” — make plain that its ever-expanding pursuit of audiences needs the familiar as well as the new.
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