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Netflix, Yahoo in Pact to Expand Programmatic Ad Sales
Netflix and Yahoo are partnering in a programmatic-advertising sales alliance
Netflix already works with The Trade Desk, Google and Microsoft to sell programmatic advertising, which allows for the purchase of digital inventory according to specific parameters that identify consumer habits, qualities or behaviors. “We’re excited to bring Netflix’s premium ad-supported inventory to Yahoo DSP clients, offering access to highly engaged audiences in a trusted, brand-safe environment. This integration makes it easy for advertisers to incorporate Netflix into their broader CTV strategies without added complexity,” said Alia Lamborghini, senior vice president of global revenue at Yahoo DSP, in a prepared statement.
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