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Netflix, Incentives and Location Perks Spur Growth in Mexico’s Film and TV Industry
The twin labor strikes of 2023 impacted production in Mexico but the first trimester of 2025 has reported a 16% spike in audiovisual activity.
When Netflix’s co-CEO Ted Sarandos showed up in February with Mexican president Claudia Sheinbaum to announce a landmark $1 billion investment in production over the next four years in Mexico, the local audiovisual industry let out a collective cheer. We have a clear geographic advantage in that sense, plus, we have great food – and of course, tequila and mezcal,” said Filma Jalisco film commissioner Alejandro Tavares, who added that it hosts an average of five to six international audiovisual projects a year. The goal is to shift filming away from the usual central areas – like Roma, Condesa, and Coyoacán, which are typically featured – and instead spotlight and give visibility to other parts of the city, such as Iztapalapa, with its deep cultural roots, and Azcapotzalco.
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