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Netflix, Google Team-Up Lets ‘Emily in Paris’ Fans Shop for Her Clothes

Netflix and Google struck an advertising partnership that will prod fans to use Google Lens to shop for the title character's wardrobe and accessories

“By organically tapping into the fandom of the show, and leveraging engaging formats, it offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them,” says Magno Herran, vice president of marketing partnerships for Netflix, in a statement. Discovery have sold commercials for decades, Netflix is relatively new to the practice, and has felt some pressure from advertisers and media agencies to demonstrate the effectiveness of its nascent ad platform, which launched officially in 2022. Coca-Cola went so fa r as to bring back New Coke for a new season of “Stranger Things,” and Procter & Gamble’s Old Spice teamed up with an array of offbeat scents for “The Witcher.”

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