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Netflix Updates Its User Interface, Enhancing Search Function With Generative AI Tools
Netflix has overhauled its user interface, enhancing its search function with generative AI and aiming to streamline recommendations for subscribers.
The streaming giant is also planning to test a vertical feed on its mobile app, enabling subscribers to tap to watch an entire show or movie immediately, add it to a personalized list, or share with others. The mobile experience is also getting more visible shortcuts, with “Search” and “My List” ,moving to the top of the page from the left-hand side, where they were “somewhat hidden,” Netflix said in a blog post. Recommendations on the home page are now “more responsive to your moods and interests in the moment,” the blog post said, with an “elevated design.” Colors in the background of a show tile, for example, match the key art.
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