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Netflix Unveils Sponsors for Jake Paul vs. Mike Tyson Fight
Netflix lined up five sponsors for its live boxing match pitting veteran pugilist Mike Tyson and influencer-turned-fighter Jake Paul.
Magno Herran, Netflix’s VP of global marketing partnerships, made the announcement Monday at Variety ’s inaugural Content Meets Commerce Summit, presented by Kinesso, in New York. Throughout the four-day event — from open workouts and weigh-ins to the final fight — the sponsors’ logos will receive “organic” placements and the five brand partners also will engage fans with on-site activations, watch parties and custom social content. Ahead of the Paul-Tyson fight, Netflix will premiere a three-part docuseries, “Countdown: Paul vs. Tyson,” promises a look at the training camps and provide “intimate access” to the two fighters.
Or read this on Variety
