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Netflix UK Boss Says She Will Not Change Course When Streamer Stops Reporting Subs Numbers
Netflix UK Boss Anne Mensah talked subscriber numbers, Baby Reindeer, The Gentlemen & scheduling at the Creative Cities Convention.
“I can’t stress enough that [our commissioning strategy] is simply about how you get audiences to press play and stay,” she told the Creative Cities Convention in response to a question over Netflix’s decision to stop reporting quarterly subs numbers from next year. Mensah reiterated Netflix’s support for the UK film and TV industry, which it has always said is its second biggest market beyond the U.S., and heaped praise on local pubcaster, citing success stories like Film4’s BAFTAs haul, ITV’s Mr Bates vs the Post Office and BBC smash The Traitors. Mensah was opening the Creative Cities Convention, with the likes of Channel 4 boss Alex Mahon, Mr Bates vs the Post Office director James Strong and the cast of The Outlaws set to speak later.
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