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Netflix Touts Massive Content Pipeline: WWE, NFL, New Cameron Diaz-Jamie Foxx Film ‘Back in Action’
Netflix put an upfront spotlight on what it says are 40M global ad tier subscribers
Netflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk: The company aims to make dozens of shows and movies that people like to watch and talk about. During an upfront presentation, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” “At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
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