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Netflix to Reward ‘Squid Game: Unleashed’ Players for Binge-Watching ‘Squid Game’ Season 2
The second season of "Squid Game" launches Thursday and Netflix is doing everything to get viewers to start watching as soon as it premieres.
Netflix says it’s implementing this strategy with “Squid Game: Unleashed” to test out the power of combining its massive TV fandom with its fledgling mobile games business to amplify both aspects of its subscription offering. Amid the reignited interest existing video games have seen recently when the IP is adapted into TV shows, like HBO’s “The Last of Us” and Amazon’s “Fallout,” Netflix is ready to gauge consumer appetite and response when a new season of a TV series and a game based on that series come out on the same service at the same time and offer fans incentives for engaging with both offerings simultaneously. It should be noted that the first in-game reward is given to all players for free and no episodes of Season 2 need to be watched to unlock the prize.
Or read this on Variety