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Netflix to hike prices on standard and ad-supported streaming plans

Streaming giant Netflix said it is increasing the cost of its plans in the U.S., including its cheaper, ad-supported option.

"When you're going to ask for a price increase, you better make sure you have the goods and engagement to back it up," said Netflix co-CEO Ted Sarandos during Tuesday's investor call, noting upcoming series and movies to be released in 2025. During Tuesday's call, co-CEO Greg Peters said that the recent price increases in international markets went "smoothly." Netflix had ditched the basic ad-free tier soon after it introduced its cheaper, ad-supported plan in November 2022 as a response to slowing subscriber growth at the time.

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