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Netflix Takes Stance On Poor Air Quality With Disappearing Billboards Promoting New UK Series ‘Toxic Town’
Netflix's 'Toxic Town' billboards tackle poor air quality by disappearing if air quality is bad - the Corby Poisonings show stars Jodie Whittaker.
Starring Sex Education ’s Aimee Lou Wood, Jodie Whittaker and Robert Carlyle and penned by factual drama aficionado Jack Thorne, Toxic Town tells of the scandalous toxic waste spillages in Corby and the ensuing legal battle that has been dubbed the ‘British Erin Brokovich.’ Following the closure of one of the largest steelworks in Europe in the mid-1980s, the council demolished the site as part of a program of urban regeneration, which involved transporting waste through populated areas via open lorries. It is an example of Netflix turning to traditional UK factual drama a year after Mr Bates vs the Post Office dominated national conversation. Netflix has commissioned plenty splashy billboards over the years, promoting hits like Stranger Things and Black Mirror, although this is the first to take an environmental stance.
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