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Netflix Snaps Up WWE’s Raw
Weekly live wrestling is coming to the platform in a deal worth more than $5 billion.
In a new deal valued at more than $5 billion, WWE’s weekly flagship show, Raw, will jump off of cable and head to the streaming service for a decade. For Netflix, it’s a step into live programming for a streamer whose track record with it has been spotty despite forays into livestreaming comedy specials and Love Is Blind reunion events. As CNBC’s Alex Sherman notes, it will also allow Netflix to exploit the WWE’s intellectual property, just like it has done with Formula 1: Drive to Survive and other sports titles.
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