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Netflix Smashes Estimates, Adding Nearly 19M Subscribers In Q4 To Hit 301.6M Worldwide
Netflix added TK million subscribers in the fourth quarter, reaching TK million globally, thanks to a wave of marquee programming in the final weeks of 2024.
This is the last quarter when the streaming leader plans to report subscriber numbers on a regular tempo, shifting its emphasis to revenue and operating margin along with audience metrics like engagement. Nielsen’s monthly snapshot of viewing for December, released earlier Tuesday, showed Netflix equaled a company high with 8.5% share of the total audience watching a TV set. Discovery, Paramount Global and other media majors, with tech CEOs also under scrutiny after gathering en masse for President Donald Trump’s inauguration.
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