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Netflix Shares Rise on Bullish Analyst Upgrade Citing Potential for Future U.S. Price Hikes, Outlook for Strong Ad Growth
Netflix got a vote of confidence from MoffettNathanson analysts, which upgraded estimates on potential U.S. price hikes and ad growth.
1 premium video streamer won a big vote of confidence from an analyst firm that has been among the most conservative on Wall Street in estimating Netflix ‘s future growth. As Netflix builds out its ad capabilities through a first-party tech stack and in-house sales team, the company will “be able to effectively ramp monetization” of subscribers on its advertising tier, per MoffettNathanson. It will be the first quarter Netflix will no longer report subscriber numbers on a regular basis; the company says financial metrics like engagement and profitability better reflect its overall health and growth trajectory.
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