Get the latest gossip
Netflix Says Ad Tier Reaches 70 Million Users Globally
Netflix advertising president Amy Reinhard says the streaming giant now reaches 70 million subscribers across its ad tiers globally
In the meantime, Reinhard said Netflix had sold all out available commercial inventory in its coming Christmas Day NFL broadcasts, the first time the streamer will show live games from a major sports league. The company, said Reinhard, will utilize technology from VideoAmp, one of several upstarts vying with Nielsen to count viewers, to “deliver advertisers cross-screen and live viewership measurement.” Both will start with the launch of WWE on Netflix in January. Netflix also said it has begun operating with its own ad-tech in Canada, part of a move it unveiled earlier this year to break away from a partnership it has with Mic rosoft.
Or read this on Variety
