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Netflix Rejects Direct Streaming Bundles With Max, Disney+ Because It ‘Already Operates as a Go-To Destination’
Netflix isn't against creating a streaming bundle -- just a certain type of bundle.
“From the early days of streaming, we saw partnerships with device makers and pay TV and mobile operators as key to ensuring Netflix was easy to find and use,” the streamer said. This has driven industry leading penetration, engagement and retention for us, which limits the benefit to Netflix of bundling directly with other streamers.” In this statement release alongside the streamer’s solidsecond-quarter earnings, Netflix specifically linked out to Disney’s May announcement of a bundle between Disney+, Hulu and Max.
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