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Netflix Raising Prices On Subscription Plans In U.S.; Ad Tier Will Now Cost $7.99 A Month


Leveraging momentum from its recent surge in subscribers, Netflix is raising prices on most subscription plans in the U.S. and other territories.

There will be no change to the $6.99 charge to add another subscriber to the ad tier as part of the company’s paid password sharing plan. While consumers are leery of any more inflation, especially in the price-hike-happy streaming business, the financial world has long seen significant opportunity for the company to boost its profit margins by raising prices. Typically, the company sees some near-term cancellations after it phases in an increase, but the general pattern is that most stay in the fold, and any returning or new sign-ups are worth more given the higher price point.

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