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Netflix Q3 Preview: Price Increases Could Be Coming Soon, Analysts Suggest
Analysts expect Netflix to post solid Q3 2024 results, and some believe price hikes are coming as the company looks to drive revenue growth.
Netflix is expected to post solid results for the third quarter of 2024 — but with subscriber gains from its password sharing crackdown now tapering off, some Wall Streeters believe price hikes are on the near-term horizon. On the company’s Q2 earnings call in July, co-CEO Greg Peters discussed how Netflix thinks about price increases, providing commentary consistent with how he’s previously addressed the topic. “We think Netflix is positioned to accelerate ad-tier revenue contribution into year-end and 2025 as it improves its advertising solutions and targeting, utilizes new partnerships, and adds more live events” such as the pair of NFL games on Christmas Day 2024 and WWE’s “Monday Night Raw” in 2025 and beyond, per her note.
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