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Netflix Q1 Preview: Analysts Expect Strong Showing From ‘Undisputed Leader in Streaming TV’
Wall Street analysts expect Netflix to post solid Q1 2024 results after market close on April 18.
After netting a whopping 13.1 million new subs in Q4, Netflix is riding a wave of momentum that continues to be buoyed by the paid-sharing strategy, as it converts password borrowers into paying members, according to analysts. Netflix’s recent initiatives in cracking down on password sharing and introducing the lower-cost, ad-supported tier “have successfully reaccelerated its sub and [average revenue per member] growth,” he wrote in a Q1 earnings preview. In addition to growth from paid sharing and incremental revenue from Netflix’s ad-supported plan, Wedbush’s Alicia Reese anticipates “further catalysts ahead,” such as the “full digestion of the advertising potential” of the WWE deal starting in 2025, as well as gaming expansion into more licensed IP.
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