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Netflix Poised to Raise Prices in 2024 as It Continues to Gain Share of TV Viewing: Analysts
Netflix is expected to hike prices on its streaming plans in 2024 as it continues to take a bigger bite out of overall TV viewing, UBS forecasts.
Netflix is expected to hike prices on its streaming plans in 2024 — a move that should accelerate its revenue and earnings growth — as it continues to take a bigger bite out of overall TV viewing, according to analysts at UBS Securities. In outlining the bull case for the streamer, UBS cited Nielsen data showing Netflix’s share of U.S. TV viewing rose to 7.9% in January 2024, up from 7.7% in December. “As the objective in streaming shifts from subscriber growth to profitability for the traditional media companies, we see Netflix as the ultimate beneficiary of this industry rationalization,” the UBS analysts wrote.
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