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Netflix Plots Olympics Programming Push With ‘Sprint’ First Out Of Starting Blocks
Netflix is planning its own Olympics summer. The streamer is preparing to roll out a number of Olympics-themed series ahead of Paris 2024. It kicks off its sports summer with Sprint, which it annou…
Brandon Reigg, VP, Nonfiction Series, said, “Now with this being an Olympic year, we didn’t want to miss out on tapping into that world, as well. “It’s just one of a few Olympics projects that we have planned, where we’ll have amazing access and the ability to feature some of the world’s top athletes.” Sprint will follow the top sprinters in the world, featuring athletes from the U.S. Jamaica, the United Kingdom, Ivory Coast, Kenya and Italy.
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