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Netflix Plans to Put Advertisers Into Interactive ‘Squid Game’ for TV Upfront
Netflix will; put advertisers through interactive scenes from series like 'Squid Game" and 'Stranger Things' in activities tied to the TV upfront
The streaming giant originally planned to hold a physical presentation on the Wednesday of a week of events last May, when the TV networks usually roll out their coming program schedules to the advertising community. Both Disney+ and Hulu have ad-supported tiers and Amazon Prime Video recently made its service reliant on commercials unless subscribers pay an extra fee. The streamer recently signed Expedia to a global sponsorship deal that calls for ad buys in the U.S., Canada, Mexico, the U.K, France, Germany, Australia, Japan and Brazil.
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