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Netflix Making Hay With Games Based On Its IP, Will Release One A Month Starting In July
Netflix, three years into a gaming push, will release one title a month starting in July from its Netflix Stories series based on the streamer's IP.
Netflix Stories was launched in September of 2023 with Love is Blind and has a growing catalog of interactive fiction games based on series and films. But execs are particularly pumped about IP that’s timed to the launch of a series or film as, said co-CEO Ted Sarandos, the streamer is able “to serve its super fandom with games.” Co-CEO Greg Peters said the company’s had set itself pretty aggressive engagement and growth targets, which it has met or exceeded so far “and is happy with the progress that we’ve seen.” He said games’ impact on the overall business it still “quite small” as is the investment relative to Netflix’ overall content spend.
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