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Netflix likely to announce new price increase soon, analysts predict

The last price hike was announced a year ago

With this week’s earnings report, there’s “the potential for a major price increase announcement, including the U.S.,” New Street Research analyst Dan Salmon also wrote in an October 15 note, according to Variety. The ad-free versions of Disney ’s Hulu ($18.99/month) and Warner Bros. Discovery’s Max ($16.99/month) are more expensive than Netflix’s Standard plan, and “we think Netflix boasts strong pricing power given it has not raised price on the Standard tier since January 2022,” Macquarie Equity Research analysts Tim Nollen and Ross Compton also recently wrote in a Q3 media and tech earnings preview. The film stars Hank as the titular character, a grumpy, lonely old man who ends up getting more involved in the lives of his neighbours than he bargained for, but finds connection with others where he least expected.

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