Get the latest gossip
Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says
The one cloud amid Netflix's strong Q2 2024 earnings report: Its still-nascent advertising biz is struggling to monetize a growing user base.
In early 2022, after years of insisting advertising had no place on Netflix, execs finally conceded they needed an ad-supported play on the heels of a rare drop in subscribers. It was another sign the company sees the need for new leadership, after Netflix replaced ad boss Jeremi Gorman last fall with Amy Reinhard, former head of studio operations. Netflix is now building an in-house ad tech platform that it plans to start testing in Canada in 2024 and launch more broadly in 2025, it said in the shareholder letter, as it moves on from its original partner, Microsoft’s Xandr.
Or read this on Variety
