Get the latest gossip

Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says


The one cloud amid Netflix's strong Q2 2024 earnings report: Its still-nascent advertising biz is struggling to monetize a growing user base.

In early 2022, after years of insisting advertising had no place on Netflix, execs finally conceded they needed an ad-supported play on the heels of a rare drop in subscribers. It was another sign the company sees the need for new leadership, after Netflix replaced ad boss Jeremi Gorman last fall with Amy Reinhard, former head of studio operations. Netflix is now building an in-house ad tech platform that it plans to start testing in Canada in 2024 and launch more broadly in 2025, it said in the shareholder letter, as it moves on from its original partner, Microsoft’s Xandr.

Get the Android app

Or read this on Variety

Read more on:

Photo of Greg Peters

Greg Peters

Photo of Netflix

Netflix

Related news:

News photo

FIRST LOOK: Bulked-up Stephen Graham, 50, shows off his muscular physique as he begins filming his Netflix crime drama Adolescence with Ashley Walters

News photo

Netflix is about to kick US subscribers off of its cheapest ad-free

News photo

‘Find Me Falling’ Review: Harry Connick Jr. Sings and Shines in Netflix’s Big Fat Greek Rom-Com