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Netflix is preparing investors and users for more price hikes in 2024
Netflix laid the groundwork for more price hikes on page six of its quarterly shareholder letter.
Netflix launched its advertising tier in November 2022 as it cracked down on password sharing to give users a cheaper way to access content from the world's largest streamer. That will also give the company cover to raise prices, as consumers may view Netflix as an even better price-to-value proposition compared to competitive streamers. Netflix announced Tuesday it struck a deal to add 10 years of WWE's Raw to its content slate.
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