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Netflix Gets Serious About Kids Gaming With ‘Peppa Pig,’ ‘Sesame Street’ and Big Plans for Original IP
Netflix is doubling gaming efforts across demographics, including building up its offering for kids with IP including "Peppa Pig," "Sesame Street."
The move is Netflix’s splashiest one to date when it comes to building out not just its video game offering, but specifically it’s pre-K titles. Per Netflix, the “World of Peppa Pig” app will offer users activities including puzzles, mini-games (spot-the-difference, dress-up games and memory challenges) and coloring books. As Netflix builds out its overall games lineup, it’s also laying the groundwork for keeping a user interested in its offering from pre-K through adulthood by having titles targeted to subscribers in each age demographic.
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