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Netflix France Campaign for ‘Sex Education’ Season 4 Wins Series Mania Best Marketing Initiative Prize
Netflix France’s campaign for Season 4 of U.K. series 'Sex Education' was announced winner of Series Mania’s Best Marketing Initiative Award.
Launched last year, the prize recognizes a company’s promotional efforts to consumers (BTC) as well as initiatives by producers and distributors to raise awareness of a show among commissioners and buyers (BTB). “Sex Education” is a British teen comedy-drama series on Netflix, crafted by Laurie Nunn and starring Asa Butterfield as its lead character, Otis. Set in the fictional town of Moordale, it delves into the lives of teens and adults navigating a myriad of personal challenges, frequently revolving around sexual intimacy.
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