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Netflix Dismisses Idea Of Bundling With Rival Streamers Like Disney+ & Max
Disney and Warner Bros. Discovery made noise earlier this spring when they announced plans to bundle their streaming services Disney+, Hulu and Max, a move that WBD boss David Zaslav called a “moment” for programmers in the streaming wars. However, don’t expect Netflix to join in. The streamer poured cold water on the idea that […]
This has driven industry leading penetration, engagement and retention for us, which limits the benefit to Netflix of bundling directly with other streamers,” it noted in a letter to investors. “We don’t feel like we need anybody else in that package to make it incredibly compelling,” he said on WBD’s first quarter earnings callm adding that Netflix and Prime Video were seen as “utilities”. “From the early days of streaming, we saw partnerships with device makers and pay TV and mobile operators as key to ensuring Netflix was easy to find and use.
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