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Netflix Content Spending, Set to Hit $18 Billion in 2025, Is ‘Not Anywhere Near a Ceiling,’ CFO Says
Netflix expects to spend $18 billion in cash on content in 2025 and is 'not anywhere near a ceiling,' according to CFO Spencer Neumann.
Netflix programs to a broad and diverse global audience, with a slate that includes TV shows and movies across multiple genres and formats, produced in more than 50 countries. The most important thing for productions outside the U.S. is that they “have to start with big, local impact” with “authentic storytelling.” Then, “if those stories are great they can occasionally travel” outside those markets, as Korean drama “Squid Game” did. But Neumann said, while they do compete for consumer attention, it’s “not a zero-sum game.” He said Netflix is most focused on taking share of entertainment time that “neither of us are capturing” — i.e., traditional TV.
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