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Netflix Co-Chief Ted Sarandos Says WWE Deal Is “Right In The Sweet Spot” Of Emerging “Drama Of Sport” Strategy
Netflix Co-CEO Ted Sarandos took a victory lap on the company’s fourth-quarter earnings call about the company’s acquisition of exclusive rights to Monday Night Raw and other WWE progra…
The exec’s comments followed the company’s release of strong fourth-quarter results, highlighted by a far-better-than expected gain of 13 million subscribers compared with the same period in 2022. Unlike tie-ins with pro sports leagues and athletes, Sarandos observed, “The events themselves are the storytelling in the WWE, so this is a proven formula for us and we’re excited to jump into it.” Asked about whether the WWE deal augurs bids for top-tier sports rights, Sarandos said nothing had changed about the company’s aversion to overpaying for the NBA or NFL or similar high-end leagues.
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